MIAMI: Chandler Chicco Companies and Newlink America have jointly launched Saluteam.
The practice will "help health clients develop and deploy culturally relevant communications to engage with Latinos and achieve their business, policy, and communications objectives," the firm said in a press release.
The firms’ alliance started in May. Saluteam officially debuted at DTC Perspectives’ third annual Multicultural Health National conference in Atlanta.
Saluteam’s services will include methodology in research, insights, analytics, comms strategy, campaign and program execution, and community and stakeholder outreach, according to the firms.