Brandnation wins Wiggle online sports account

Online cycling and trisports retailer Wiggle has appointed Brandnation to handle its UK communications following a competitive pitch.

Wiggle: The UK-based online sports store has brought in Brandnation for UK PR

The agency has been brought in for an ongoing retainer to manage Wiggle’s UK press office for trade, specialist and consumer media, starting immediately.

Brandnation did not disclose how many other agencies it was competing against to win the account.

The brief includes a specific focus on Wiggle’s in-house brands DHB, Verenti, LifeLine, Eastway and Wiggle Nutrition as well as PR activation of Wiggle’s #goodstuff Christmas marketing campaign.

Brandnation MD Mary Killingworth said: "Wiggle is a fast-growing, ambitious company that is careful to stay true to its founding values as it expands. This is a major win for the Brandnation sports team and is a great fit in terms of our team strengths and extensive experience in the cycling, running and swimming markets."

Adam Ryan, head of brand marketing at Wiggle, said: "We are very pleased to have secured Brandnation’s services and look forward to working with them. As sports specialists they have illustrated an excellent understanding of our core business and house brands."

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