The Publicis Sapient deal is a harbinger of huge change for the PR industry

On Monday, Publicis Groupe announced the $3.7bn (£2.3bn) acquisition of Sapient, a move which took the industry by surprise, coming as it did several months after the failed attempt to merge with Omnicom - a deal which would have created a marketing services giant to overtake Sir Martin Sorrell's WPP.

by Ian Griggs

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