The Publicis Sapient deal is a harbinger of huge change for the PR industry

On Monday, Publicis Groupe announced the $3.7bn (£2.3bn) acquisition of Sapient, a move which took the industry by surprise, coming as it did several months after the failed attempt to merge with Omnicom - a deal which would have created a marketing services giant to overtake Sir Martin Sorrell's WPP.

by Ian Griggs
Sapient and Publicis' PR operation, MSL, will be working together
Sapient and Publicis' PR operation, MSL, will be working together

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