Wynyard will be responsible for leading the global comms strategy for Net-A-Porter's fashion magazine, Porter, its online fashion website The Edit, and the retailer’s overall media division.
Wynyard was at Hearst for seven years, leading the consumer and corporate PR for more than 20 of its UK digital and print brands including Harper’s Bazaar, Town & Country, ELLE UK, Esquire and Digital Spy.
Before Hearst Wynyard held comms roles at the BBC, Chello Zone and Mission Media.
Tess Macleod-Smith, Net-A-Porter’s vice-president of publishing and media, said: "Jane is driven, passionate and highly respected. She has an in-depth understanding of the media landscape, a strategic and creative mind and high-level contacts in media and fashion. Her appointment is key to helping us ensure Porter and The Edit remain the go-to luxury media brands for strong, stylish, intelligent and adventurous women around the world."
Macleod-Smith was the publishing director of Harper's Bazaar and Esquire before joining Net-A-Porter in 2012.