The campaign will survey around 30,000 midwives across the country to find out what support and information they provide to parents-to-be.
Tommy’s funds research into the causes and prevention of miscarriage, premature birth and stillbirth. The campaign forms part of WE’s citizenship programme of offering pro bono services.
Beckie Lang, health campaigns manager at Tommy’s, said: "We’re really excited to be working with Waggener to get this much needed research under way. Tommy’s has a great opportunity to reach midwives with important and sometimes critical information for parents-to-be and this research will inform the way in which we provide this in the future. We also hope through the research that we raise awareness of the trusted name of Tommy’s to a key audience."
The campaign will be led by WE’s healthcare and insights & analytics teams with research carried out across Tommy’s research centres in London, Manchester and Edinburgh.
Anna Gray, vice-president at WE, added: "At Waggener Edstrom we have a solid corporate citizenship strategy. The team working with Tommy’s has agreed, under our Make-A-Difference scheme, to provide highly skilled pro bono work. Tommy’s provides a unique and much needed service and we’re happy to be supporting such valuable work."
Meanwhile WE has expanded its services with retained client Xerox to help build its customer care and transportation businesses through a social media and digital marketing strategy. The agency will also manage the company’s internal and external comms for acquisition announcements.