The company is Yellow Jersey’s 15th account win so far in 2014, and founder Dominic Barretto told PRWeek that the agency was benefiting from the recent boom in IPOs.
Picklive, which operates a soccer game in the UK and American football and baseball game in the US, hopes to raise up to £5m on AIM to expand into new sports, such as cricket, ice hockey and basketball, and enter new markets in Europe, Africa and Asia. Listing is expected in early December.
Yellow Jersey, which was founded five years ago, has been appointed by Picklive on a fully retained basis. Barretto said the PR campaign would focus on upcoming investor road shows and handling the financial calendar after flotation.
Yellow Jersey currently has 43 retained clients, predominately listed companies, with another two set to join shortly. It employs 10 people from its office near London Bridge.
Barretto, who formerly worked for agencies such as Maitland and Merlin and was chief operating officer at Bishopsgate Communications, said: "We are very much welcoming the fact that IPOs seem to be back. We’ve got five IPOs we’re managing."
Last month Yellow Jersey was appointed to represent another two AIM-listed companies: security systems provider Newmark Security and Amphion Innovations, which invests in medical and technology companies.
In September Yellow Jersey was appointed media relations adviser for Trade Finance Partners, an alternative business financing group.
Other account wins this year include: natural resources finance specialist Ortac Resources; marine development firm Sutton Harbour; oil and gas company Aminex; West African commodity developer Sula Iron & Gold; wine merchant Woolf Sung; marine radio development group Software Radio Technology; renewable energy developer React Energy; risk management firm red24; and Nation Media, operator of the UK-based subscription boxing channel Box Nation.
Picklive operates multi-player, real money games in the daily fantasy sports sector. Participants act as managers picking a team of players from actual sporting events who score points based on their performance on the real live field of play.
The game is played online on a mobile phone, a tablet or PC, and often acts as an accompaniment to live sport as a second screen form of entertainment.