NEW YORK: Analytica, a medical device company based in Australia, has named Jacobstahl as its AOR as it launches its new women’s treatment system.
The PeriCoach System is an "e-health treatment system for women suffering from stress urinary incontinence," the firm said in a statement.
Sandra Stahl, jacobstahl agency partner, will lead the team and report to Megan Henken in the US and Jane Beamish in Australia.
The firm’s marketing communications work for the PeriCoach System will include creating a global marketing strategy, positioning, materials, messaging, alliances, and PR efforts in its launch markets, according to the statement.