The PR Week - October 31, 2014

Apple's Tim Cook comes out in personal essay; Red Cross faces controversy; President Obama prepares for historic trip to China; plus the cheesiest Halloween jokes we could think of.

Apple CEO Tim Cook



In this special Halloween edition of The PR Week podcast, Steve Barrett, Frank Washkuch, and Diana Bradley discuss Apple CEO Tim Cook's personal essay; the Red Cross' controversy; US-China business relations; and #ChevyGuy.

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