The PR Week - October 31, 2014

Apple's Tim Cook comes out in personal essay; Red Cross faces controversy; President Obama prepares for historic trip to China; plus the cheesiest Halloween jokes we could think of.

Apple CEO Tim Cook
Apple CEO Tim Cook

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Oct31podcast.mp3

In this special Halloween edition of The PR Week podcast, Steve Barrett, Frank Washkuch, and Diana Bradley discuss Apple CEO Tim Cook's personal essay; the Red Cross' controversy; US-China business relations; and #ChevyGuy.

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