Coyne brings on Barbera-McShane as fashion and beauty VP

PARSIPPANY, NJ: Coyne PR has hired Kate Barbera-McShane as VP in the fashion and beauty division of its Parsippany, New Jersey, headquarters.

PARSIPPANY, NJ: Coyne PR has hired Kate Barbera-McShane as VP in the fashion and beauty division of its Parsippany, New Jersey, headquarters.

She will work with clients including David’s Bridal, Hey Gorgeous!, and Casio Baby-G, among others, the firm said in a statement.

Barbera-McShane previously served as director of PR and strategic partnerships for Loft at Ann, where she developed efforts to build brand awareness and fashion credibility for the brand, according to the statement.

She also led the TJ Maxx and Marshalls accounts during her time at Edelman, according to Coyne.

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