Tin Man helps Borough Market celebrate 1,000 years

The 1,000-year anniversary of the founding of Borough Market on the South Bank of the Thames in London has prompted the market to bring in consumer PR agency Tin Man.

Borough Market: Brought in Tin Man to promote 1,000 years of the iconic food market
Borough Market: Brought in Tin Man to promote 1,000 years of the iconic food market

The agency's work includes a series of events continuing to the end of this year, with the potential to continue next year. This is the first time Borough Market has brought in a PR agency.

Tin Man created a ‘real’ apple store for the first event, Apple Day, earlier this month. The store had more than 1,000 varieties of British apples on display with apple experts on hand.

As well as the anniversary promotions, the agency will advise on ongoing brand positioning to help the market attract a younger audience and establish itself as an authority on wider food issues.

Kate Howell, director of development and comms at Borough Market, said: "Tin Man illustrated real creativity with its ideas for the 1,000th year anniversary campaign and understood the more serious issues we want to stand for as a market such as food provenance, sustainability and sharing knowledge."

Tin Man founder Mandy Sharp said: "As a team we love the market and everything it stands for. It is a source of exceptional British and international produce and alongside our millennium PR activity, we will also be promoting Borough Market’s important role within the local community, its charity partnerships and key traders as a platform to start valuable food debates."

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