Client: Voxbone (Brussels, Belgium)
Agency: Vantage PR (San Francisco, California)
Budget: $75,000
Duration: January - June 2014
Voxbone enables Internet communication service providers and carriers to extend voice-service reach internationally through geographical and toll-free telephone numbers from more than 50 countries. The company wanted to expand further in the US market.
Strategy:
Vantage PR sought to differentiate Voxbone from competitors by highlighting its global coverage, low cost, and high-quality service. The agency would focus on Voxbone client wins and its thought leadership.
Tactics:
Releases were sent to media associating Voxbone with popular communications companies including Deutsche Telekom’s Developer Garden and Telefonica.
Voxbone had a presence at important trade shows including WebRTC Conference & Expo and International Telecoms Week and company CEO Itay Rosenfeld and Hugh Goldstein, VP of strategic alliances, were in attendance.
The company launched its Web real-time communications (WebRTC) service in May, a buzz topic in the industry. Vantage leveraged the existing coverage about WebRTC and highlighted Voxbone’s instant activation by reaching out to reporters for a product demo to experience its real-time capabilities.
Results:
Voxbone saw an increase of 54% in new organic users to the site during the six-month campaign, compared to the six months prior, growing from more than 18,000 to more than 28,000.
Voxbone received favorable coverage in industry publications including Light Reading, Fierce Enterprise Communications, No Jitter, RCR Wireless, TechTarget, and UC Strategies.
Junko Banshoya, marketing communications manager for Voxbone, says Vantage understood the strategic impact of the WebRTC campaign.
"They have shown a 100% engagement to get the most out of that campaign, drastically increasing the number of briefings and articles garnered," says Banshoya.
Future:
Vantage and Voxbone will continue to work together to enhance engagement in the US market.
