This is the first time the local enterprise partnership, Tees Valley Unlimited, has hired a PR agency and the appointment follows a competitive pitch process.
CCS is a technology that can capture the carbon dioxide emissions produced from the use of fossil fuels in electricity generation and industrial processes such as those located in Teesside, preventing the carbon dioxide from entering the atmosphere.
The brief covers branding and messaging, media and stakeholder relations and engagement with key influencers to move policy makers in the UK and EU forward in their support for Industrial CCS.
Michael Evans, partner at Madano, said: "No other region of the UK is doing what Teesside is doing on Industrial CCS, a technology that hasn’t had the attention it warrants.
"This presents a unique communication challenge, and one that plays to Madano’s strengths. We have the expertise and sector know-how to build the project’s profile among decision-makers, within wider industry and among commentators and the media."
Madano will start work immediately on the project, which will run until December 2015.
The agency will report to Sarah Tennison, low carbon economy manager at Tees Valley Unlimited.
Tees Valley Unlimited MD Stephen Catchpole said: "The technology will be a crucial part of decarbonising the UK economy, whilst also maintaining a strong industrial base, jobs and competitiveness."