What does the next generation of PR pros want from their careers? A group of students came up with creative ways to answer that in the PR Council's second Take Flight with PR contest.
Hofstra University student Zoë Hoffmann won the contest, which asked participants to create a video answering the question, "What is your dream PR assignment?"
Hoffmann’s video, Loans that Change Lives, described her dream of working for nonprofit Kiva, which connects entrepreneurs in impoverished communities with lenders. Her prize was $2,500 and a trip to the Council’s annual dinner last week, where her video premiered.
The contest runner-up was University of Southern Mississippi’s Alexis Jones, who won a paid trip to New York for the Council’s dinner to show her video, Dreaming Is Believing.
Check out the students’ videos below, and leave us a comment to share your own dream PR assignment.