Chase taps TD Bank's Acevedo as card services comms head

JPMorgan Chase has appointed TD Bank comms veteran Rebecca Acevedo to serve as communications director for Chase Card Services.

WILMINGTON, DE: JPMorgan Chase has appointed TD Bank comms veteran Rebecca Acevedo to serve as communications director for Chase Card Services, effective immediately.

Acevedo, most recently VP of external and internal communications at TD Bank, reports to Paul Hartwick, SVP and MD of communications at Chase Card Services. She succeeds Stephen O’Halloran, who was promoted within JPMorgan Chase, she said. O’Halloran took on the role of head of PR and corporate responsibility at the company in May, according to his LinkedIn profile.

Acevedo will manage external communications for Chase’s card and merchant payment services across the US, such as projects for Apple Pay and Chase Sapphire. Her other responsibilities include crisis communications and external communications for Chase Card Services CEO Eileen Serra, she said.

Acevedo will lead a group of five staffers who will work in an integrated fashion with the marketing team, she said. She will also oversee the company’s PR agency partners, Ketchum and The Glover Park Group.

One of her goals is "to deliver our brand’s narrative through effective storytelling using a variety of digital and traditional communications channels to help drive business objectives," said Acevedo.

In the wake of a data breach that hit JPMorgan earlier this year, Acevedo said she will communicate that the company "works around the clock to keep customer information safe and secure."

Through her nearly 11-year tenure at TD Bank, Acevedo held several roles including PR manager and media relations officer. Prior to that, she served as a marketing specialist for Philadelphia’s Independence Visitor Center.

She also previously worked at GPTMC, Oxford Communications, the Police Athletic League, and the Delco Blind Site Center.

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