What is the future of internal communications?
We asked the following speakers booked for the conference what trends will shape the future of IC.
"Internal Communications as a standalone function is dead. It has to connect intelligently with other disciplines like OD and Learning to generate change. It’s all about ‘transformation’ (the new buzzword?) because organisations must change and adapt, and do it quickly and well."
Benedikt Benenati, Group Internal Communications Director, Kingfisher Plc
"We are competing for the attention and engagement of our employees, with On demand TV, Twitter, Facebook, Vine, LinkedIn... It’s a really exciting digital landscape and we need to focus on the range of techniques and ideas that emerge from these platforms to inform our own IC landscapes and approaches."
Paul Osgood, Head of Internal Communications, Philips
"The standard approach to change comms – helping people ‘move through’ the change curve simply won’t stack up. We will need to try and create more ‘agile’ employees and not only thrive on change but actually drive change."
Christine Crofts, Group Director of Internal Communications, Aviva plc
"Take 100% responsibility. We ask employees to do so much on a daily basis, on top of their day jobs. "Come to this event, take that survey, read this report, complete this e-learning". How do we help them understand why completing these tasks is a good investment of their time? My mantra is becoming "focus on what people want and need to know, over and above what you want to tell them". This usually enables me to cut a communication by at least 50%."
Jodie Wissmiller, Head of Internal Communications, Grant Thornton UK LLP
"What role will organisational communication play in people’s lives at work in the future? A great read is Cubed: A Secret History of the Workplace by Nikil Saval, context is everything when trying to decide upon future trends and focus."
Sarah Mullins, Head of Internal Communication, Telefónica UK
Read full interviews at www.internalcommsconference.com.