Curzon PR to help relaunch British Pakistan Foundation

Curzon PR has won a brief to provide a strategic comms campaign to support the relaunch of an organisation established to support Pakistanis in Britain.

Curzon PR: Will support the BPF's relaunch next year
Curzon PR: Will support the BPF's relaunch next year

The British Pakistan Foundation (BPF) was established in 2010 to support the British Pakistani diaspora in the UK, with sub-groups that support women and young professionals.

Curzon will lead on event management, securing a venue and speakers for the relaunch event and will report to Ahmereen Reza, chief executive of the BPF.

In addition, Curzon will help the BPF prepare the inaugural Pakistan Cultural Week, in spring 2016, which includes a speaker programme and networking events.

Farzana Baduel, managing director of Curzon, said: "We are excited to work with the British Pakistan Foundation in supporting Pakistan Cultural Week – a week-long festival that represents an unparalleled opportunity to showcase the vibrancy and diversity of Pakistan’s cultural heritage in the UK."

The work was awarded following a competitive pitch against an undisclosed number of agencies.

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