NEW YORK: Burson-Marsteller has hired Jim Moorhead as MD in its US public affairs and crisis practice.
Moorhead started in the role on October 13. Based in Washington, DC, he reports to Ann Davison, chair of the US public affairs and crisis practice.
His responsibilities include providing counsel to a range of clients across practices on issues such as crises and litigation.
Most recently, Moorhead was a partner in the Washington office of law firm Steptoe & Johnson, where he also served as co-chair of its crisis management practice.
"The combination of those experiences has taught me that companies in these high-pressure situations look for understanding of the threat that they face, they look to have a well-conceived and well-executed strategy developed, and they particularly look for advisers who are strategic in their thinking and unruffled by high-pressure situations," Moorhead said.
Before Steptoe & Johnson, Moorhead was VP, general counsel, and CFO for Covega in Columbia, Maryland. He also worked as principal at Miller, Miller & Canby; an associate in the investment banking division of Goldman Sachs; and assistant US attorney for the US Attorney’s Office, District of Maryland.
Earlier this month, Burson hired Brad Mays, former GM of Edelman Digital, to serve as MD of US digital integration and Scott Sykes, former Huawei Technologies VP, as MD of the US technology practice. The firm also appointed Rowan Benecke, previously EVP and regional director of North America at Text100, to serve as the global technology practice chair.
In July, Burson announced that US CEO Dave DenHerder was going to step down from his role on September 1, with US president Michael Law succeeding him.