Three challenges McDonald's will face rolling out 14,500 Facebook pages

It's no easy task for McDonald's to roll out 14,500 Facebook pages by next year. To do so, it must invest in staffing, get all stakeholders completely on board, and guarantee trust between executives and local employees, say PR pros.

by Chris Daniels
McDonald's recently posted this photo on Facebook as part of a marketing effort to dispel disparaging myths about the quality of its food.
McDonald's recently posted this photo on Facebook as part of a marketing effort to dispel disparaging myths about the quality of its food.

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