Doctor Who Symphonic Spectacular tour engages House PR

House PR has been appointed by live events business Vision Nine to deliver a consumer campaign for the UK premiere of the Doctor Who Symphonic Spectacular.

Doctor Who Symphonic Spectacular: House PR briefed to help drive ticket sales
Doctor Who Symphonic Spectacular: House PR briefed to help drive ticket sales

The orchestral show will feature Murray Gold’s award-winning music from the BBC television series and will take place in May next year across arenas in London, Cardiff, Birmingham, Leeds, Newcastle and Glasgow.

House won a competitive pitch to launch the event in the UK following its success in Australia, where it premiered in February 2012.

Phil Murphy, MD of Arts & Entertainment, Vision Nine, said: "Vision Nine already works with House on some of our other live events, but we went for a competitive pitch as we wanted to be sure that we had the right PR on board for this very special show. The House team produced some really strong, creative ideas and approaches and demonstrated to us that it got both the brief and the brand."

House will manage the press office, news generation, social media and event promotion to drive ticket sales. The team is being led by board director Rich Turner with Dan Lambden and Cath Webb.

The Doctor Who Symphonic Spectacular features more than 100 performers from the BBC National Orchestra of Wales and members of the BBC National Chorus of Wales. The live music will be accompanied by appearances from the iconic Daleks and Cybermen, along with a screen presentation of key moments and specially edited sequences from the past 50 years of Doctor Who.

Ginny Paton, MD at House PR, added: "This is a wonderful brief that combines our core strengths within entertainment PR: TV, music and live event. We’ll be working closely with the teams at Vision Nine, BBC Worldwide and Boom Ents to drive ticket sales among fans of both Doctor Who and live events across the UK."

 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in