WASHINGTON: AARP has named Martha Boudreau EVP and chief communications and marketing officer.
In her newly-created role, Boudreau will be responsible for integrating AARP's communications, brand, and marketing functions.
Boudreau was previously at FleishmanHillard for nearly three decades, where she held roles such as senior partner of the Washington, DC office and president of the Mid-Atlantic and Latin America regions.
Before Fleishman, Boudreau was VP of the Columbia Institute for Political Research, and she also worked on Capitol Hill.
