LOS ANGELES: MWW has appointed Joe Keenan as VP in its LGBT practice.
Keenan, based in the firm’s Los Angeles office, will work on marketing strategy for campaigns and new business development across MWW’s network.
In 2004, Keenan founded his own marketing consultancy, New Avenue Marketing, which helped brands connect with the LGBT community. His clients included Netflix, Nike, and Time Warner Cable.
Keenan has also held senior business development roles at Momentum Worldwide, Gigunda Group, and GMR Marketing.
