The appointment is in addition to his current role as COO of DJE China. In his new role, Nair will be responsible for further deepening Beijing office’s offer, nurturing talent and accelerating growth. He will oversee all business at Edelman’s largest office across Asia Pacific, Middle East & Africa (APACMEA).
"Our clients are living in a world of unprecedented complexity that requires a melding of marketing and communications," said Nair. "I want us to offer our clients more creative solutions grounded in data-driven insights, helping them navigate this complexity to evolve, promote and protect their brands. This requires nurturing and attracting the smartest talent across diverse backgrounds from planners to creatives to deep industry and corporate specialists, providing a platform for the new leaders of communications marketing to emerge."
Nair is a 10-year Edelman veteran who has provided client counsel across the agency’s China and Singapore offices, and has led the Technology sector for Edelman APACMEA. Prior to joining Edelman, he was senior director at Text 100 India where he served for six years.