Cision continues acquisition spree and snaps up Gorkana

Cision has struck a deal to acquire Gorkana Group for an undisclosed sum, on the heels of its combination with Vocus and Visible Technologies.

Cision CEO Peter Granat: "Gorkana is a great addition to the Cision portfolio"
Cision CEO Peter Granat: "Gorkana is a great addition to the Cision portfolio"

Communications software and service provider Cision has acquired media intelligence and data insight specialist Gorkana Group.

This announcement follows Cision’s combination last week with Vocus, along with its acquisition of Visible Technologies in September.

Gorkana will retain its brand, and all customers will continue to have access to the My Gorkana portal and services.

CEO Jeremy Thompson will join the Cision executive management team as EMEA MD. Thompson’s management team will also join Cision, but will continue to be based in Gorkana’s London headquarters.

The addition of Gorkana will strengthen Cision’s offering to PR pros while also better serving the international journalist community, Cision CEO Peter Granat told PRWeek. Granat is the former chief executive of the earlier iteration of Cision. He resigned his role as president and CEO of Cision in June to lead Vocus and eventually the combined company.

"Gorkana is very strong in the enterprise space around media intelligence and insights and analysis services, as well as its premium database on the international market in London," said Granat. "This makes Gorkana a great addition to the Cision portfolio, as it will help us expand quickly as we look at other international markets and build out a suite of tools around the PR space."

As far as other Gorkana staffers, Granat said it is too early to comment on job reductions.

"Cision shares our commitment to providing the best possible service to PR professionals, journalists and members of the media," explained Thompson in a company statement. "Joining forces allows us to better serve our existing customers while also enhancing our ability to rapidly expand into new international markets."

Thompson was not immediately available for further comment.

"We will start to expand new services in 2015 as we bring Cision, Vocus and Gorkana together," said Granat. "We are combining the best of each company’s services and making that available to all of our joint customers."

Cision’s portfolio of products will now include CisionPoint, My Gorkana, Vocus PR Suite and Visible Intelligence. Granat said there were no client conflicts associated with the deal.

He would not disclose the deal’s financial information, but The Wall Street Journal tipped it last week, quoting "people familiar with the matter" who predicted Cision's private equity firm owner GTCR would pay more than $240m (£150m) for Gorkana.

Gorkana works with more than 35,000 PR pros worldwide and more than 100,000 reporters subscribe to the company’s weekly alerts. It was acquired by Exponent in April 2010, also for an undisclosed sum.

Headquartered in Chicago, Cision has more than 120,000 customers and maintains offices in Canada, England, France, Germany, Portugal, Sweden, Finland and China.

Cision and Vocus officially combined under the Cision brand last week, roughly six months after GTCR bought nearly 72 per cent of Cision while also in the process of purchasing Vocus with an eye to merging the two.

It later increased its stake in Cision to nearly 98 per cent. GTCR was battling for control of the companies with trade rival Meltwater during this spring and summer.

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