Canon USA reviews PR business

Canon USA has issued an RFP for its PR business.

Canon's EOS 7D Mark II
Canon's EOS 7D Mark II

MELVILLE, NY: Canon USA has issued an RFP for its PR business.

The camera company is in the middle of the process, confirmed Leigh Nofi, PR manager at Canon. She declined to offer further information on the review.

Grey Activation and PR works with Canon on integrated marketing campaigns, and Grey New York has worked with the brand on advertising for more than 30 years.

"Strategic PR has always been a key part of these initiatives and will continue to be," said a Grey Activation and PR representative. "We are not participating in the current RFP as our focus remains on doing big, famously effective integrated PR and marketing for the brand on behalf of Grey."

Grey Activation and PR’s work on Canon's Project Imaginat10n campaign was shortlisted in two categories at the 2014 PRWeek Awards: Product Brand Development Campaign of the Year and Technology Campaign of the Year. Most recently, Grey has helped the company with its PIXMA Pro City Senses Gallery events.

This summer, Canon launched an initiative called Bring It, which encouraged consumers to create and showcase their best photos and videos using the brand’s cameras and lenses.

Canon reported a 22% increase in net-profit for the second quarter of 2014 due to rising sales of multifunction office devices and industrial equipment. However, imaging-system sales, which include digital cameras, fell 14% during the period as more consumers turned to smartphones to take photos and some overseas markets remained slow.

At a press conference in July, Canon CFO Toshizo Tanaka said the company "would like to shift our focus to high-value-added products and build a new order for compact digital cameras, while it can't be helped that a certain share will be taken by smartphones," according to The Wall Street Journal.  

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