Yorkshire Water invites agencies to pitch for community initiative

Yorkshire Water has asked 12 PR agencies to pitch for a new community campaign.

Yorkshire Water: Has invited agencies to pitch for new 'community' campaign
Yorkshire Water: Has invited agencies to pitch for new 'community' campaign

Blue Rubicon was appointed by the company back in 2007 to develop a community programme. At the time the agency designed a campaign to raise awareness in schools about the water cycle and climate change. 

Yorkshire Water confirmed that Blue Rubicon is one of the 12 agencies it has asked to pitch for this latest initiative. Currently there are no plans to invite other agencies to pitch.

The process is being overseen by community and education adviser Anne Reed.

A Yorkshire Water spokesperson said: "We have invited 12 agencies to pitch to us as we look to develop a new award-winning community engagement campaign in 2015/16." 

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