The Manchester-based agency, with offices in London, has won a 12-month contract to manage Footasylum’s national and regional press office, blogger outreach, celebrity seeding and store launches.
Footasylum has previously worked with Radiator PR, which was appointed by the chain in 2010, though the relationship ended before this tender process.
Nicola Milligan, brand marketing manager at Footasylum, said: "Label PR clearly demonstrated a real passion and understanding of youth culture and our core demographic. They devised a solid launch strategy and creative campaign that will really captivate and engage our customers."
Label PR founder and managing director Lee Bloor added: "We’re thrilled to have been appointed by Footasylum. Currently with 32 stores nationwide and an aggressive rollout for the year ahead, Footasylum is held in high regard with its fan base and is the most current player within its sector. We’re ready to create a real buzz around the brand."
Footasylum was set up in 2005 and sells brands such as Nike and Adidas, Good For Nothing and Nicce.
