The PR Week - October 17, 2014

Communicating about Ebola; McDonald's answers questions about its food; Edelman China CEO returns to family

by Steve Barrett 17 October 2014

McDonald's is answering questions about its food in a new transparency drive.

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Oct17podcast.mp3

Steve Barrett, Frank Washkuch, and Laura Nichols discuss McDonald's new transparency drive; communications around Ebola; the return of Edelman's China CEO; a Breast Cancer Awareness campaign; and brand insights from an Edelman survey.


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