#CouldBeTrue campaign celebrates history of Ballantine's Whisky

Scotch whisky brand Ballantine's has brought out a tongue-in-cheek campaign, created by M&C Saatchi and M&C Saatchi Sports & Entertainment, exploring what might have happened had it moved away from its roots.

Ballantine’s whisky: #CouldBeTrue campaign aims to promote the brand's history
Ballantine’s whisky: #CouldBeTrue campaign aims to promote the brand's history

The campaign uses advertising and social media to celebrate the history of the brand, which stretches back nearly 200 years.

An ad explores what could have happened to the brand if it had not stayed true to founder George Ballantine’s vision. Against a backdrop of flashing lights and dubstep, it promotes fictional products that might have been, including a George Ballantine blender, pickled eggs and an action figure.

The agency has also created an alternative video, showing the real story of the brand’s heritage.


To promote the videos and drive social engagement, M&C Saatchi Sport & Entertainment is running a social media campaign encouraging Twitter users to suggest their own #CouldBeTrue ideas of things that Ballantine’s might have done. Ballantine’s will respond on social media, sharing mocked-up designs of suggestions.  

It has also sent samples of Ballantine's pickled eggs to journalists as part of a media relations push.

The two agencies worked in collaboration with Ballantine’s digital agency Work Club and its media agency Vizeum.

Ballantine’s global brand director Peter Moore said: "With these new films, we’re aiming to tell the story of Ballantine’s in a surprising and light-hearted manner, and one that is unexpected of a Scotch whisky brand."
 
M&C Saatchi London global client director Jeremy Hemmings added: "We’ve had a great time delving into Ballantine’s rich history and using some creative licence to highlight just how the brand has always stuck to what it does best. The result of which is this engaging, humorous campaign that really showcases what Ballantine’s is all about – Staying True."

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