Flack: PRWeek broadens readership to cartoon characters

PRWeek continues to pick up new fans, with Ice Age's Sid the Sloth being introduced to our climate change issue courtesy of Brand Licensing Europe PR agency Braben.

Pictured with Sid below are (left to right) Braben MD Matt Bourn, account manager Eleanor Crossman and account executive Gemma Mejer.

Picture credit: Brand Licensing Europe 2014 and Post Photographic Ltd. 

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