Method and UP strike transatlantic agency partnership

Four-year-old US agency Method and newly launched UK agency UP Communications are making their first moves outside their home countries with a partnership agreement.

UP Communications: Co-founders Stuart Jackson and Lynne Arrowsmith
UP Communications: Co-founders Stuart Jackson and Lynne Arrowsmith

Both agencies are focused predominantly on start-up clients in the technology sector and hope their tie-up will give Method’s clients access to PR expertise in London and vice versa.

Method was founded in Salt Lake City in 2010 and has expanded to San Francisco and Los Angeles, while UP was founded in London in July this year.

The link between the two came through Carolyn Guss, who became general manager of the LA office after selling her agency Kindling Communications to Method.

Guss told PRWeek that she worked with UP co-founder Stuart Jackson at Orange earlier in her career and recommended UP to Method co-founder and CEO David Parkinson.

Parkinson said: "Stuart is a vaunted PR pro in London’s booming tech scene, and we couldn’t be more thrilled to align with someone who shares our ability to blend creativity, strategy and flawless execution. 

"UP will be an invaluable resource for our clients as they launch into the UK and need to make a big splash."

Method works for more than 40 firms including cloud hosting provider DigitalOcean, online video technology company ZEFR, camera innovator Lytro, e-learning platform Pluralsight and smart home technology company Vivint.

UP’s client list includes Orange, Blinkbox and the Chelsea Apps Factory.



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