Dairy Queen transparent, but not social, about data breach

The ice-cream chain informed customers about a cyberattack on its servers via a statement on its website, but was silent on social media.

While Dairy Queen said late Thursday that a security breach has affected nearly 400 stores, giving hackers access to customers’ personal information, the brand has been silent about the incident on social media.

The cyberattack confirmation came after the ice-cream chain notified customers of the possibility of being hacked in August.

"Upon learning of the issue, the company conducted an extensive investigation and retained external forensic experts to help determine the facts," said Dairy Queen, in a statement on its website. "Because nearly all DQ and Orange Julius locations are independently owned and operated, the company worked closely with affected franchise owners, as well as law-enforcement authorities and the payment-card brands, to assess the nature and scope of the issue."

The investigation revealed that the malware used in the attack has been contained. While affected systems contained credit and debit card names, numbers, and expiration dates, Dairy Queen "has no evidence" other personal information, such as Social Security numbers, were accessed, it said in a statement.

Dairy Queen listed the 395 locations that were affected on its website, along with the dates they were hacked. The brand is also offering free identity-repair services for one year to people who used a credit or debit card at one of the breached restaurants during the cyberattack timeframe.

Aside from the statement on its site, Dairy Queen has not posted any information about the cyberattack on its Facebook or Twitter pages. The brand’s Facebook page has more than 9.5 million fans, and its Twitter account has 244,000 followers.

Representatives from Dairy Queen were not immediately available for comment.

Dairy Queen is one in a string of recent cyberattacks against retailers, including Target, Home Depot, and JPMorgan.


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