The agency is created around a collective of professionals with backgrounds both client and agency side with both UK and global experience. The teams will include a mix of planners, researchers, business mentors and coaches and creatives.
The new agency has just completed a project for GiffGaff and is discussing projects with existing PrettyGreen clients and potential new clients.
Initially, PrettyGreen planning director Jo Hudson and founder Mark Stringer will be splitting their time between the two agencies, with the plan to appoint a MD in the coming months.
Stringer said: "In today’s complex and fast-moving marketing world, clients have continued to tell me that they want to tap into senior resource to help provide senior counsel, but without requiring the agency to deliver a creative execution. Pretty Black&White offers clients that simple solution."