The PR Week - October 10, 2014

Wendy's hosts a tweet-a-thon; how LGBT marketing has evolved; Weber Shandwick ventures into advertising

by Frank Washkuch 10 October 2014

Wendy's had a 24-hour tweet-a-thon to introduce its new pulled pork items.

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Frank Washkuch, Lindsay Stein, and Diana Bradley discuss a unique social media campaign from Wendy's, the evolution of LGBT marketing, Weber Shandwick's new advertising venture, and more agency acquisitions.

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