Video: Why the Ice Bucket Challenge was a success

An ALS Association board member explains why the Ice Bucket Challenge took off.

Robert Tuchman, member of the board of directors and chair of the development committee for the ALS Association’s Greater New York Chapter, reflected on the success of the Ice Bucket Challenge this summer.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in