Burson-Marsteller taps Edelman's Mays to lead US digital integration

Burson-Marsteller has hired Edelman's Brad Mays to integrate digital and analytics across its business.

CHICAGO: Burson-Marsteller has appointed Brad Mays, former GM of Edelman Digital in Chicago, to serve as MD of US digital integration.

Mays, who started in the role on October 1, is based in Chicago, reporting to Thomas Gensemer, US chief strategy officer.

In the newly created role, Mays will lead the integration of digital and analytics services across all aspects of the agency’s business.

Michael Law, Burson’s US CEO, said this is the first time the agency has hired someone dedicated to combining all digital and data capabilities across skill sets.

"[Digital media and analytics] is the fastest-growing part of our business and all of our clients are looking for it and expecting it. All of the new clients we’re pursuing, winning, and bringing onboard are asking for it, too," explained Law. "It’s important for us to drive a level of skill across all employees and practices, so now is the best time."

Mays said he plans to look at specific client needs and work with Burson staffers to address them in creative ways through digital integration.

Before joining the WPP firm, Mays spent more than two years at Edelman, most recently leading a team of 75 digital staffers in the firm’s Chicago office. Prior to that, he served as EVP and MD of Edelman Digital in Austin, Texas.

Mays also previously worked at WCG for more than a year, serving as group director of engagement and innovation and later as group director and global engagement practice leader. He has also spent time at FleishmanHillard, Golin, and TateAustin.

In addition to hiring Mays, Burson appointed Scott Sykes to serve as MD of the US technology practice. Sykes, who previously worked at Huawei Technologies as VP and head of international media affairs, is based in the firm’s New York office.

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