Interbrand released its 2014 rankings of the most valuable brands this week, with technology-sector giants Apple, Google, IBM, Microsoft, and Samsung all in the top 10, along with Coca-Cola, GE, Toyota, McDonald’s, and Mercedes-Benz.
Here’s a look at how the top brands’ values compare with their social media followings, with the notably Twitter-abstinent Apple leading the pack.
1. Apple
Brand value: $118.9 billion, up 21%
Facebook: 498,250 likes
Twitter: No account
Instagram: No account
2. Google
Brand value: $107.4 billion, up 15%
Facebook: 664,621 likes for Google.com; 18.6 million for verified Google company page
Twitter: 9.08 million followers
Instagram: 109,344 followers
Your photos and favorite images + Chromecast = A beautiful, custom backdrop for your TV http://t.co/bsTJ6jxgIx pic.twitter.com/0fpqvB4gIY
3. Coca-Cola
Brand value: $81.6 billion, up 3%
Facebook: 89.2 million likes
Twitter: 2.7 million followers
Instagram: 330,834 followers
Is it just us or is the #RedMoon making you thirsty? pic.twitter.com/PHLpaHbGp4
— Coca-Cola (@CocaCola) October 8, 2014
4. IBM
Brand value: $72.2 billion, down 8%
Facebook: 383,620 likes; 52,971 likes for IBM Watson
Twitter: 125,000 followers; 46,900 followers for IBM Watson
Instagram: 7,051 followers
5. Microsoft
Brand value: $61.2 billion, up 3%
Facebook: 5.7 million likes
Twitter: 5.5 million followers
Instagram: No corporate account; 359,538 followers for Xbox
6. GE
Brand value: $45.5 billion, down 3%
Facebook: 1.3 million likes
Twitter: 267,000 followers
Instagram: 178,020 followers
7. Samsung
Brand value: $45.5 billion, up 15%
Facebook: 27 million likes for Samsung Mobile USA; 40.1 million likes for Samsung Mobile; 1.3 million likes for Samsung USA
Twitter: 9.63 million for Samsung Mobile; 449,000 for Samsung USA
Instagram: 107,814 followers for Samsung Mobile; 9,762 followers for Samsung USA; 18,004 followers for Samsung Mobile USA
With #GALAXYAlpha, beauty is in the details. pic.twitter.com/BD0ISHNjIq
— Samsung Mobile (@SamsungMobile) October 9, 2014
8. Toyota
Brand value: $42.4 billion, up 20%
Facebook: 2.2 million likes (Toyota USA)
Twitter: 377,000 followers (Toyota USA)
Instagram: 96,494 followers (Toyota USA)
Some extra space gave this 1987 Camry wagon an edge. #TBT pic.twitter.com/elxGniq1h9
— Toyota USA (@Toyota) October 9, 2014
9. McDonald’s
Brand value: $42.3 billion, up 1%
Facebook: 44.7 million likes; 12.8 million visits
Twitter: 2.56 million followers
Instagram: 345,696 followers
With 1:4 odds, winning #McDMonopoly is right at your fingertips. Rules: http://t.co/qmT36E19wn pic.twitter.com/U3ZCBkiwVs
— McDonald's (@McDonalds) October 2, 2014
10. Mercedes-Benz
Brand value: $34.3 billion, up 8%
Facebook: 16.5 million likes
Twitter: 745,000 followers for Mercedes-Benz; 372,000 followers for Mercedes-Benz USA
Instagram: 1.2 million followers for Mercedes-Benz; 170,842 followers for Mercedes-Benz, USA
Experience the race-meets-road synergies of @MercedesAMGF1 and #MercedesBenz. Experience efficiency at its best. http://t.co/rFC7wLH7NW
— Mercedes-Benz (@MercedesBenz) October 9, 2014
Note: All social media statistics were at about 11:45 am EST.
This article was updated on October 9 to correct the monetary values of some listed brands from millions of dollars to billions. We regret the error.