Tourism Victoria hires HL Group as US PR firm

NEW YORK: Tourism Victoria has hired HL Group as its US PR firm after a competitive RFP process.

NEW YORK: Tourism Victoria has hired HL Group as its US PR firm after a competitive RFP process.

The agency will manage PR and social media strategy with the goal of increasing visitation to the Australian state of Victoria.

Michelle Stevenson, EVP and co-head of HL Group Los Angeles, will lead work on the account supported by staffers in Los Angeles and New York.

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