Flop of the month: Sainsbury's missteps as 50p challenge gets thumbs down

Sainsbury's, like every other supermarket in the high street, is engaged in a fierce battle to the death with its rivals.

Sainsbury's: staff poster mistakenly ends up in shop window (picture credit: Chris Dodd/Twitter)
Sainsbury's: staff poster mistakenly ends up in shop window (picture credit: Chris Dodd/Twitter)

With the three-month countdown to a certain winter festival already under way, Sainsbury’s management exhorted its workers to get customers to live well for a little, err, more – 50 pence more in fact.

The call to action came in the form of a poster that read: "Fifty pence challenge. Let’s encourage every customer to spend an additional 50p during each shopping trip between now and the year-end."

Clearly such an incitement to up-sell should have found its home in the staff room, but the chain’s Romford Road store, perhaps thinking its customers should be warned in advance that they could be touched for an extra half-quid, opted to place the poster in a street-facing window instead.

Naturally it was spotted, tweeted and then reported but not before Sainsbury’s social media squad attempted some damage-limitation by asking the tweeter to reveal in which store he spotted the poster. Naturally he declined to comply.

The supermarket’s comms team eventually reacted by issuing a dry statement that this "fun and achievable" staff target was not originally intended for public display.

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