Seven things for PR pros to know Monday morning, 10.6.2014

HP to split consumer, business lines; Hong Kong protests dwindle; Tim Cook's note to Apple employees on the third anniversary of the death of Steve Jobs.

1. HP is planning to split into two businesses, one focused on its PC and consumer printer lines and the other on b-to-b services such as corporate hardware and services operations, The Wall Street Journal reported on Sunday. The company confirmed the separation early Monday.

Business customers were happy about the move, according to a follow-up story in the Journal, saying the company has fallen behind the curve in key areas and it does not give clients the attention they need.

HP executives will meet with key financial analysts on Wednesday to explain the process.

2. Government workers returned to their jobs and schools reopened on Monday morning as pro-democracy protests in Hong Kong began to fizzle. Tens of thousands of demonstrators protested peacefully last week, urging the Chinese government to allow free elections of a local leader three years from now.


3. CNN chief Jeff Zucker to New York magazine on changing the culture of the the cable news network: "We’re doing some things that antagonize people who are so protective of the legacy of CNN. We have to change."


4. Financial institutions’ message on the wide-ranging cyberattack that JPMorgan disclosed last week: it could have been worse. Dealbook reported that as many as 10 major financial firms may have been targeted in the attack, which likely originated in Russia.


5. Apple CEO Tim Cook sent an email to employees on Friday marking the third anniversary of the death of Steve Jobs. "Steve’s vision extended far beyond the years he was alive, and the values on which he built Apple will always be with us," he said in the note.


6. Vice President Joe Biden apologized to leaders of the United Arab Emirates and Turkey after he said last week that the US’ Middle Eastern allies, which have pitched in against ISIS, are partly to blame for the extremist group’s rise in the Middle East.

7. The race to control the Senate after this November’s midterm elections is close, though Republicans have an advantage in taking back the upper chamber of Congress, according to polling from The New York Times, CBS News, and YouGov.

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