News

PRWeek UK Awards 2014: the shortlist

With just over a week to go before the PRWeek Awards winners are revealed at London's Grosvenor House Hotel next Tuesday, here's a reminder of who's up for a gong.

by Courtney Greatrex / October 06, 2014

PRWeek Awards 2014: Judges get to grips with the entries

Many thanks to our panel of judges, which is chaired by Simon Lewis, chief executive of the Association for Financial Markets in Europe.

Campaigns

Insight, Research & Strategy – sponsored by OnePoll

Airbus with Good Relations
Brand Communications Airbus Global Comfort Campaign
BBC Gardeners’ World with Immediate Media
BBC Gardeners’ World Magazine: Gardening and Happiness Campaign
Aquafresh Kids for GSK with Unity
Relaunching Aquafresh Kids to the Media and Mums
StreetGames with Capella PR
StreetGames: Inactivity Time Bomb
Hyundai with Unity
The Hyundai Fuel Cell Farm

Issues Management and Crisis Management

East Village with W
East Village: London’s Newest Neighbourhood
Direct Line Home Insurance
Hey Jude: Turning a Crisis into a Storming Success
Inmarsat
Malaysia Airlines flight MH370 Disappearance
Stobart Group with Lansons and Influence Associates
Stobart Group Issues Management
The Church of Jesus Christ of Latter-Day Saints with APCO Worldwide
The Book of Mormon Musical Response and Launch of ‘Ask a Mormon’ Advertising Campaign

Public Affairs

Beating Bowel Cancer with Indigo
Access For All (Scotland)
Meningitis Now with Just:: Health Communications
Beat it Now!
Camden Town Unlimited with Insight Public Affairs
Securing Camden’s Future: Ditch the HS2 Link
The Bingo Association with PLMR
The Boost Bingo Campaign
UKCVA with Rain Communications
UK China Visa Alliance Campaign to Boost UK Chinese Visitor Numbers

Most Innovative Use of Social Media

2013 winner: The tweet shop, Kellogg's Special K with Mischief

Young’s Seafood with Weber Shandwick
#BeMySoleMate
Adidas NEO Label with Iris
#NEOsneakpeek for Adidas NEO Label
Adidas UK with Iris
Adidas #hit the winner
BirdsEye with Mischief PR
Picture House
Cancer Research UK with Citizen Relations
The Do Button

Live PR Event

Harley-Davidson with Lexis
Harley-Davidson Global 110th Anniversary Celebration
Hendrick’s Gin with W and Steely Fox
Hendrick’s: Carnival of Knowledge
Rentokil with Brands2Life
Pestaurant - Turning the Heat on London’s Pests
City of Culture with Kindred
React UK
Maastricht University with Ogilvy Public Relations
The Burger That Will Change the World

Integrated Campaign

The Fairtrade Foundation with Kaper
Fairtrade Fortnight - Stick with Foncho
Robinsons with Iris
Launch of Robinsons SQUASH’D
Lil-Lets with Shine Communications
Lil-Lets Let’s Talk
Meantime Brewing with Hope&Glory PR
Meantime ‘Hops in a Box’
Paddy Power
Right Behind Gay Footballers
Hyundai with Unity
The Hyundai Fuel Cell Farm

Culture, Media and Sport

Hendrick’s Gin with W and Steely Fox
Hendrick’s: Carnival of Knowledge
Paddy Power with Frank PR
Farnborough FC – By Far the Greatest Team the World Has Ever Seen
Speedo with Iris
Speedo Sculpture – Encouraging Women to Parade to the Pool
The FA with Mischief PR
Supporting Football Since 1863
W London with W
W London: W Happenings

Product & Promotion

Global PR

2013 winner: Dynamo Writes: 3Doodler into the Kickstarter Record Books

Bushmills Irish Whiskey with Smarts Communicate
Bushmills Live
Sailor Jerry with W
Sailor Jerry: The Flash Collection
Maastricht University with Ogilvy Public Relations
The Burger That Will Change the World
TomTom with Reverb Events
TomTom Gets Hearts Racing

Healthcare: Ethical & OTC Consumer

Roche / Kadcyla with Porter Novelli
From Micro-Science to Macro-Impact – Sparking a Revolution in Breast Cancer
Bayer HealthCare and PHA Europe with Ketchum
Get Breathless with PH
Novartis with Weber Shandwick
Set Your Sights
Advocate with Pegasus & Markettiers4dc
Slime Watch
Bexsero with Ruder Finn
The Beginning of the End for Meningitis

Marketing Communications: Business

Ocado with M&C Saatchi PR
Britain’s Next Top Supplier
Growing Underground/Zero Carbon Food/Michel Roux Jr with Houston PR Growing Underground: Launching London’s First Underground Farm
News UK Commercial with MWW
News 3.0
Intelligent Environments with M&C Saatchi PR
The World’s First Smartwatch Bank
Qlik with Brands2Life
Where Do CEOs Come From?

Marketing Communications: Consumer (annual fees less than £100k)

Chessington World of Adventures Resort with Frank PR
Chessington Animal Print Ban
GAME with MHP Communications
Christmas Tinner
BrewDog with Manifest London
Live Craft, Die Punk
The Royal Mint with Hope&Glory PR

A Silver Penny for a Prince
Rentokil with Brands2Life
Pestaurant – Turning the Heat on London’s Pest

Marketing Communications: Consumer (annual fees more than £100k)

2013 winner: Shwoppers not Keepers, Marks & Spencer with Unity

Hendrick’s Gin with W and Steely Fox
Hendrick’s: Carnival of Knowledge
Sony PlayStation with Fever PR and PlayStation in-house team
Launch of PlayStation 4
Adidas with Hill+Knowlton Strategies
Showcasing the World Cup Ball to Global Youth
Maastricht University with Ogilvy Public Relations
The Burger That Will Change the World
Sony with Citizen Relations
Xperia Access

Technology

Sony PlayStation with Fever PR and PlayStation in-house team
Launch of PlayStation 4
Iron Mountain with Berkeley PR
Soldiers’ Wills – Introducing the Unheard Voices of WW1
Intelligent Environments with M&C Saatchi PR
The World’s First Smartwatch Bank
TomTom with Reverb Events
TomTom Gets Hearts Racing
Qlik with Brands2Life
Where Do CEOs Come From?

Financial Services

Canonical with Brands2Life
A Record-Breaking Crowdfunding Campaign: Ubuntu Edge
Scottish Widows with Cohn & Wolfe
Decades Apart
Paym with Consolidated PR and markettiers4dc
The Launch of Paym
Intelligent Environments with M&C Saatchi PR
The World’s First Smartwatch Bank
Zapp with Capella PR
Zapp: Introducing the Best New Way to Pay

Corporate & Public

City & Corporate Communications

O2 with Blue Rubicon
Building Brand Belief for O2
Global Salmon Initiative with Axon Communications
Global Salmon Initiative
Knorr Unilever with Emanate
Positioning Unilever’s Biggest Food Brand as a Beacon for Sustainable Agriculture
Royal Mail with Tulchan and Brunswick
Royal Mail Privatisation
Qlik with Brands2Life
Where Do CEOs Come From?

Public Sector

TV Licensing
Excuses
NHS Change Day with Cater & Co The Social Kinetic
NHS Change Day
EngineeringUK / The Big Bang UK Young Scientists and Engineers Fair with Hope&Glory PR
The Big Bang Science & Engineering Experiments
Department for Business, Innovation and Skills with Claremont Communications
Tomorrow’s Engineers Week
Department for International Development
Typhoon Haiyan – UK Government Response

Not for Profit

2013 winner: Helpless, St John Ambulance with GolinHarris

Lung Foundation
Ban Smoking in Cars Carrying Children
Rethink Mental Illness
Finding ‘Mike’ #FindMike
Portsmouth Historic Dockyard with Kallaway PR
Launch of the Mary Rose Museum
EngineeringUK / The Big Bang UK Young Scientists and Engineers Fair with Hope&Glory PR
The Big Bang Science & Engineering Experiments
Anthony Nolan with Taylor Herring
Shake4mike – 60 Days to Save a Love Story