Featured in this issue:
• CSR — In business being a good corporate citizen is more important than ever. It is a crucial tool for brands wanting to further solidify relationships with customers and employees. PRWeek takes a look at some of the latest ways to increase engagement and what is happening on the global front in places such as India.
• Beyond the numbers — The need to measure comms efforts is understood, the practice will only evolve if metrics are converted into shareholder-friendly intelligence that engages multiple stakeholders. Leaders from Booz Allen Hamilton, BurrellesLuce, the 4As, and AMEC emphasized this and more at this measurement roundtable.
• Analysis — Imagine your fridge could give recipe ideas to your smartphone based on its contents. This future is already here and it is called the Internet of Things (IoT). The analysis looks at a major challenge for PR professionals and marketers as they communicate the benefits of this technology against inevitable privacy and security concerns.
• Q&As — Antonio Lucio, Visa's chief brand officer, talks about restructuring and results from the company's sponsorship of the 2014 World Cup. Gustavo Averbuj, regional director in Latin America and CEO of Ketchum Argentina, discusses how comms play a key role in politics in the city.