Asia's most extraordinary communicator

On his 145th birth anniversary PRWeek pays tribute to a frail old man who knew how to communicate his message exceptionally well

A portrait of India's independence and peace icon, Mohandas Karamchand Gandhi (

It baffles history buffs how a bare chested scrawny old man wielding nothing more than a walking cane succeeded in shaking the foundations of the mighty British empire. But in an age when PR was barely understood Mahatma Gandhi knew how to exercise the power of communication.

Millions of Indians picked up the broom this week to mark the 145th anniversary of Mahatma Gandhi (2 Oct). The rich as well as the poor; the old as well as the young; men as well as women from all walks of life did something symbolically but psychologically powerful. They joined a mass social campaign to clean India as a tribute to a man who they have only read in history books.

PRWeek salutes this communicator par excellence...

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