Penn Schoen Berland names Lee SVP as it expands in New York

NEW YORK: Penn Schoen Berland has hired Darlene Lee as SVP, a newly created role based in the firm's New York office.

Darlene Lee
Darlene Lee

NEW YORK: Burson-Marsteller polling firm Penn Schoen Berland has hired Darlene Lee as SVP, a newly created role based in the firm’s New York office.

Lee moved from Hong Kong for the job, which she started on Wednesday. She reports to PSB’s CEO Jay Leveton.

Supporting the New York office’s team of 12, Lee is tasked with looking at how PSB can grow its team and business in a sustainable way. She will also focus on providing clients in the financial services sector with brand strategy consultation and advertising research.

Prior to her appointment, New York-based SVP Julie Bissell and Curtis Freet, SVP and MD of the firm’s Seattle office, handled the projects that Lee will manage.

"New York has been a growth market and has had a lot of momentum in the last year, so the [PSB New York] team is set to expand at different levels and I am part of that expansion," Lee said.

Lee joined PSB from Ipsos Hong Kong, where she served as MD since 2011. She left the role on September 30 and was replaced by Mick Gordon, the former CEO of Ipsos India.

Prior to that, she served as MD for Synovate; VP of marketing and operations for LogicLab; VP of marketing and strategic initiatives for Experian; president of NetValue; and MD of Taylor Nelson Sofres. Earlier in Lee’s career, she was PR manager for Grand Hyatt Taipei, according to her LinkedIn profile.

In February, PSB promoted Scott Siff to vice chairman and appointed Jake Sedlock as VP.

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