NASHVILLE, TN: Former Baylor Scott & White Health VP Mark English has joined ReviveHealth as SVP of the health systems practice.
In his new role, which he started on Monday, English leads communications and branding efforts for health system and hospital clients. Based in Nashville, Tennessee, he reports to ReviveHealth chief accounts officer Joanne Thornton.
The firm will assemble a team to work under English over the next six to 12 months, said ReviveHealth CEO Brandon Edwards.
Health systems, hospitals, and physician groups are ReviveHealth’s strongest client base, accounting for about 74% of revenue, according to PRWeek’s 2014 Agency Business Report.
Edwards said he recruited English after finding him on LinkedIn. English’s experience creating internal communications and employee engagement programs will help the firm "build on the work we’re already doing," Edwards added.
One of the biggest challenges faced by hospitals is identifying how to "flip their model" from traditional practices to a "new model of what healthcare is going to be," English said. Hospitals will have to find "new and creative ways [to] leverage what they do" and "expand their brand into new markets," he added.
Prior to this, English was VP of marketing and communications for Baylor Scott & White Health. In that role, he oversaw brand management, media relations, and corporate communications for what is Texas’ largest nonprofit healthcare system, with 43 hospitals and 34,000 employees.
Before that, English served as VP of institutional marketing at Curves International.
In addition to hiring English, ReviveHealth appointed Darby Sedighan, former VP of ARC2 Communications & Media, as VP.
ReviveHealth reported a 9.3% increase in revenue last year, according to PRWeek’s Agency Business Report.