General Motors CEO Mary Barra appeared before investors and financial analysts on Wednesday to outline a strategic plan for the automotive company.
Nine months after taking the helm at GM, Barra struck a determined and direct tone in her address at a conference in suburban Detroit, seeking to reassure investors at a crucial time for the company. For much of this year, GM has been mired in an ignition-switch problem that led to millions of recalls and congressional hearings. The automotive industry widely also faces challenges – earlier this week Ford cut its profit outlook due to slowdowns in Russia and other emerging markets.
Barra said GM will focus on four key trends: changing interactions with customers; environmental efficiency; technology; and growth in new markets.
"We understand that we have to earn customers for life," she said. "We have work to do, and we want to grow our brands so they inspire passion and loyalty."
GM plans to continue growing in China, particularly with its flagship luxury brand Cadillac, which announced last week it would move its headquarters to New York. The company plans to introduce nine new Cadillac models in the next five years in China.
Barra told investors that GM’s leadership team is "100% aligned" on its strategy.
"For me personally, I’m a little more impatient, and I think that’s a good thing," she added.
A video from Barra’s talk is below. Leave a comment below to share your thoughts on whether Barra effectively delivered the company’s plan.