Six things for PR pros to know Wednesday morning, 10.1.2014

The first Ebola case diagnosed in the US; GM CEO faces investors; National Breast Cancer Awareness Month begins

Health officials have diagnosed the first case of Ebola in the US. The patient, who is thought to have contracted the virus in Liberia, is being treated at a hospital in Dallas, Texas. More than 3,000 people have died of Ebola in West Africa.

Today marks the beginning of National Breast Cancer Awareness Month. WWE has partnered with Susan G. Komen for a third year in the fight against breast cancer, turning its mobile apps and social media feeds pink as part of the "Courage Conquer Cure" campaign.

General Motors CEO Mary Barra will update investors today on the company's financial strategy. Barra will likely face questions about ongoing costs from GM's recalls. GM has recalled 29 million vehicles since February.

Indian Prime Minister Narendra Modi has launched a national cleanliness campaign, asking top executives to sweep and pick up litter and state-owned banks to fund the construction of toilets. PRWeek today published a feature looking at how more Indian companies are adopting CSR initiatives.

Pershing Square Holdings, a fund owned by activist investor William Ackman, raised $2.73 billion in an IPO in Amsterdam. The fund will give Ackman a larger pool of capital to make investments in the US.

Microsoft introduced its Windows 10 operating system yesterday at an event in San Francisco. The company called it the "most comprehensive platform ever," saying "it wouldn't be right to call it Windows 9." The operating system, expected to be released next year, is designed to run across a broad array of devices. Windows 10 is a critical launch for Microsoft after the poorly received Windows 8.

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