Burson's Cordasco joins PubMatic as senior corp comms director

Burson-Marsteller MD Paul Cordasco left the firm to join advertising technology platform PubMatic as senior director of corporate communications.

NEW YORK: Paul Cordasco, former MD at Burson-Marsteller for more than seven years, has joined advertising technology platform PubMatic as senior director of corporate communications.

Cordasco posted on Instagram and Twitter that his last day at Burson was September 26. He previously led internal and external communications for the firm.

"After more than seven years, today is my last day at Burson-Marsteller," Cordasco wrote. "I leave with lots of memories none better than the chance to work alongside our 93 years young founder and living legend Harold Burson."

Cordasco is reporting to PubMatic CMO Terri Walter in the newly created role, he said via email.

He added that he was brought on to help lead corporate communications and social media strategy at the company.

"The chance to join a fast-growing company developing technology that is redefining the advertising sales marketplace was too good of an opportunity to pass up at this point of my career," he said.

This spring, Cordasco began taking on client work at Burson when Catherine Sullivan, former communications director at Porter Novelli, joined the WPP agency as MD of worldwide communications.

During his time at Burson, Cordasco handled media relations, website and intranet management, and social media, according to his LinkedIn profile. He also helped the agency with thought leadership initiatives and reputation management issues.

Burson representatives were not available for comment.

Before Burson, Cordasco served as marketing director at Edelman for nearly two years, leading PR for the firm as well as its global advertising budget.

Cordasco also spent a year as associate MD at Starkman & Associates, which he joined after serving as news editor at PRWeek.

In February, PubMatic reportedly hired a couple of banks to work with the company on a potential IPO later this year. The tech platform is aiming to be valued at more than $1 billion in the offering.

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