Mattel's Lawrence steps down to lead comms at Rubicon Project

Tech company Rubicon Project has hired Dallas Lawrence, previously VP of corporate affairs at Mattel, to serve in the new role of SVP and head of corporate communications.

LOS ANGELES: Tech company Rubicon Project has hired Dallas Lawrence, previously VP of corporate affairs at Mattel, to serve in the new role of SVP and head of corporate communications.

Reporting to Rubicon president Greg Raifman, Lawrence is managing a team charged with effectively communicating the innovation and technological differentiation the company brings to the advertising marketplace, he told PRWeek via email.

The role encompasses internal communications, financial and executive communications, issues management, and overall corporate messaging and positioning. Lawrence also leads a growing team of three PR pros, and receives agency support from Sunshine Sachs in the US and several targeted agencies in core international markets, he said.

"The incredible vision and technology Rubicon Project brings to the marketplace is fueling a systemic change in the way we think about advertising today – from TV and digital and mobile to outdoor and video," Lawrence explained in the email. "Being able to play a small role in helping the wide cross-section of stakeholders who participate in this marketplace to understand the seed change underway for advertising – and audience engagement as a whole - is a dream job for a communicator."

He added that he’s "thrilled to join such a passionately innovative team during this exciting time in our industry." 

Lawrence joins Rubicon Project from Mattel, where he’s overseen global corporate communications and government affairs since last May. While in that role, he led corporate and executive communications, reputation management, the Mattel Foundation, and government affairs for the toy company.

Mattel has not chosen Lawrence’s replacement yet, he said. A representative from Mattel was not immediately available for comment.

Before Mattel, Lawrence worked at Burson-Marsteller for three years in various roles, including MD of digital public affairs for the US region, chief global digital strategist, and chair of the global digital practice.

Prior to that, Lawrence chaired the social and digital media practice for Washington DC-based firm Levick. He also served as VP of branding and new media at the National Association of Manufacturers.

Earlier in his career, Lawrence worked for President George W. Bush's communications team, representing the White House and two cabinet members, as well as director of the office of community relations and public liaison for the Department of Defense. He also served as director of regional media outreach and spokesperson for the Coalition Provisional Authority in Iraq.

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