WASHINGTON: Golin has appointed 20-year Edelman veteran Neal Flieger to serve as MD of the firm’s Washington, DC, Richmond, and Baltimore offices.
Flieger, who joined the agency on September 22, also took on the role of executive director of client strategy. He reports to Gary Rudnick, president of the Americas at Golin, and succeeds former Washington MD Susan Porter-Corsini, who left the agency earlier this year.
Some of Flieger’s main responsibilities include overseeing business development in the Washington area and developing planning tools and processes to help clients and account teams.
Flieger said there’s a "big opportunity" for Golin to grow its presence in Washington.
A firm he’s competed against for business in the past, Flieger said he believes Golin has a "reputation and heritage in this marketplace," as well as the chance to amplify what people already know about the agency.
"I’m going to be interested in trying to raise the awareness of the office and refine some of the practice areas to expand those as offerings," he said. "It’s going to be about creating tools to let us go out and start meeting with people."
The G4 model could be integral to growth, said Flieger, because it’s a good fit for the Washington market, where "strategy is a continual part of managing a campaign."
He added that the model is about "making sure you are building account teams that are continuously committed to developing and driving strategy" that is executed in an innovative way.
Throughout his more than 20 years at Edelman, Flieger held various leadership roles, including serving as head of the agency’s full-service research firm, StrategyOne. He worked on and led a number of initiatives at Edelman across public affairs, corporate reputation, anti-trust efforts, stakeholder relationships, and measurement.
Flieger also led messaging for a wide array of companies, such as Samsung, Walmart, PepsiCo, Anheuser-Busch, Microsoft, Monsanto, Visa, General Electric, Yum Brands, and Starbucks. His previous government work includes the US Department of Commerce, the Substance Abuse and Mental Health Services Administration, and the National Highway Traffic Safety Administration.
Before Edelman, Flieger served with the Clinton administration as deputy administrator of the USDA’s food and consumer service agency. Prior to that, he served as the director of communications for the House Select Committee on Hunger, and he previously worked on democratic presidential campaigns for President Bill Clinton, former Massachusetts governor Michael Dukakis, and former US senator Paul Tsongas.