LightBrigade won a competitive pitch to handle the brand’s consumer public relations. The agency will target a broad consumer audience both on and offline with a full service press office and social media support.
Pod was created in 2005 by Tim Hall and is now a chain of 23 restaurants.
Earlier this week Pod unveiled a trial partnership with Starbucks, across three of the coffee chain’s central London stores, to introduce new food options for customers.
Meg Ellis, marketing director at pod, said: "The LightBrigade team showed instantly that they get us - the challenges and opportunities we face as a brand and their creative ideas were not only fun and fresh, but commercially grounded and practical in their delivery."
Alan Twigg, LightBrigade MD, added: "Their menu is smart and wonderfully tasty, their principles are impressive and their service across their lovely teams is terrific. More people should know how good they are and we will let them know."